Prime Cars

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FUELED BY FAITH, THROUGH FAITH WE SUCCEED

We believe that taking care of our customers and selling top-quality cars is important. We are happy to assist you in finding your next vehicle.

All Makes
All Models
Max Price

FUELED BY FAITH, THROUGH FAITH WE SUCCEED

We believe that taking care of our customers and selling top-quality cars is important. We are happy to assist you in finding your next vehicle.

All Makes
All Models
Max Price

FUELED BY FAITH, THROUGH FAITH WE SUCCEED

We believe that taking care of our customers and selling top-quality cars is important. We are happy to assist you in finding your next vehicle.

All Makes
All Models
Max Price
2021 Ford 2.2TDCi SuperCab 4x4 XLS Auto
2
2021 Ford 2.2TDCi SuperCab 4x4 XLS Auto
R399,900
2021
153,587 km
Automatic
Diesel
_4x4
2003 Toyota 3.0KZ-TE Raider
14
2003 Toyota 3.0KZ-TE Raider
R209,900
2003
261,948 km
Manual
Diesel
_4x2
2016 Volkswagen 2.0TDI SWB Trendline Auto
20
2016 Volkswagen 2.0TDI SWB Trendline Auto
R429,900
2016
198,004 km
Automatic
Diesel
FrontWheelDrive
2022 Ford 2.0SiT SWB Limited
20
2022 Ford 2.0SiT SWB Limited
R689,900
2022
76,596 km
Automatic
Diesel
FrontWheelDrive
2010 Ford 3.0TDCi Double Cab Hi-trail XLE
14
2010 Ford 3.0TDCi Double Cab Hi-trail XLE
R199,900
2010
262,256 km
Manual
Diesel
_4x2
2019 Ford 2.0Bi-Turbo Double Cab 4x4 Wildtrak
20
2019 Ford 2.0Bi-Turbo Double Cab 4x4 Wildtrak
R469,900
2019
131,953 km
Automatic
Diesel
_4x4
2021 Toyota 2.8GD-6 Double Cab 4x4 Legend Auto
13
2021 Toyota 2.8GD-6 Double Cab 4x4 Legend Auto
R689,900
2021
77,226 km
Automatic
Diesel
_4x4

About Us

Prime Cars provides a comprehensive range of second-hand cars that will suit all your needs. We are passionate about customer service and have a team that reinforces the company’s values.
We are determined to give our customers the very best of our service.

 

We are AA Approved

Prime Cars. Prime Cars. We believe that taking care of our customers and selling top-quality cars is important. We are happy to assist you in finding your next car. Car dealerships are usually franchised to sell and service vehicles by specific companies. They are often located on properties offering enough room to have buildings housing a showroom, mechanical service, and body repair facilities, as well as to provide storage for used and new vehicles. Many dealerships are located out of town or on the edge of town centers. An example of a traditional single proprietorship car dealership was Collier Motors in North Carolina.

Most automotive manufacturers have shifted the focus of their franchised retailers to branding and technology. New or refurbished facilities are required to have a standard look for their dealerships and have product experts to liaise with customers.

Tesla Motors has rejected the dealership sales model based on the idea that dealerships do not properly explain the advantages of their cars, and they could not rely on third-party dealerships to handle their sales. However, in the United States, direct manufacturer auto sales are prohibited in almost every state by franchise laws requiring that new cars be sold only by dealers.

Additionally, the issuance of new dealership licenses is subject to geographical restriction; if there is already a dealership for a company in an area, no one else can open one. This has led to dealerships becoming in essence hereditary, with families running dealerships in an area since the original issuance of their license with no fear of competition or any need to prove qualification or consumer benefit (beyond proving they meet minimum legal standards), as franchises in most jurisdictions can only be withdrawn for illegal activity and no other reason. Auto transport is used to move vehicles from the factory to the dealerships. This includes international and domestic shipping. It was largely a commercial activity conducted by manufacturers, dealers, and brokers. Internet use has encouraged this niche service to expand and reach the general consumer marketplace. But as cars improved and more were built, automakers needed more than just customers occasionally stopping by. Retailers saw an opportunity for profit as well. It’s believed the first carmaker to sell through a franchised dealer was Winton, which switched from making bicycles to producing single-cylinder, wooden-framed cars in Cleveland, Ohio in 1897. New production methods increased the output. The 1901 Oldsmobile Curved Dash is considered the first mass-produced car, built on a rudimentary assembly line. In 1913, Henry Ford started full production on a moving line that truly accelerated the process, allowing him to turn out more than a million cars in one year at the height of his Model T’s popularity. All these cars changed the way people got around, along with the way cars were sold. The first sales agents took the customer’s order, forwarded it to the automaker, and waited for the car to arrive. Now, with hundreds of thousands of cars rolling out of their factories, the big automakers set up networks of franchised dealers and shipped straight to them. The cars went to customers if they’d been previously ordered, and if not, into the dealer’s inventory. That caused problems for many dealers, who didn’t have the cash to pay for them. In 1919, General Motors was one of the first to open a financing branch to cover dealers for their inventory. The dealer paid interest while the car sat on the lot, and paid out the loan when a customer bought it – as it’s still done today. This was done almost exclusively for dealers, but when private financing companies opened their doors to consumer car loans, the automakers extended theirs to customers as well. In the auto’s infancy, dealers did more than just sell cars. Many customers were coming straight from horses, and salespeople often had to teach them how to drive. Some dealerships sold gasoline, since stations were rare and most drivers bought it from hardware stores or pharmacies. And after a few years, dealers faced something they’d not seen before: the used car. There was a bit of a learning curve to pricing them so they’d appeal to buyers, but not cut too deeply into new-car sales. GET OUT THERE AND LOOK GOOD DOING IT.

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Charlotte Minnaar
Charlotte Minnaar
2024-12-23
My experience at Prime Cars was all that a first time buyer could have wished for! Sonja and Sanet's service was excellent and they had all the answers to my questions. I would most definitely recommend them to anybody who is in the market to purchase a vehicle, you will not regret it!
Peter Gordon
Peter Gordon
2024-12-11
Very attentive staff and so professional in selling motor cars. The showroom and offices are exemplary and as a buyer you are assured of quality service
Sonet Shields
Sonet Shields
2024-12-11
Ek werk in verkope by Kilokor Motors in Newlands Johannesburg en het n kontant koper gehad wat gesoek het na n bakkie. Ek het net uitstaande diens gekry, in so n mate dat ek besluit het om my klient te oorhandig aan Sonja wetende et gee uitstekende diens. Julle mag maar trots wees op personeel soos sy. Dankie Sonja. Groete Sonet.
Francois Wepener
Francois Wepener
2024-12-10
I want to thank André and his team for their excellent, friendly and competent service. I will highly recommend Primecars.
Jacques Stassen
Jacques Stassen
2024-12-04
Buying a vehicle from a company with such professional and friendly staff made my decision very easy. Thank you for all your help and advise. May God bless you and your families over the festive season.
stefan swanepoel
stefan swanepoel
2024-12-04
Initially good service, but I have found afterwards that things like the spare wheel and towbar of my new vehicle was never checked. I have been waiting 2 weeks te be re-imbursed after having to fix the problems myself. Still waiting.
Amanda Mandy
Amanda Mandy
2024-11-18
I'm writing this review as a dissatisfied client, the dealership does not even deserve 1 start, if there was an option of zero starts I would of selected it. I recently traded in my Haval 2 for a VW Polo tsi, I loved my luxurious Haval, the only reason I've traded it in it's due to high fuel consumption hence I've opted for a small car. I bought the Polo towards the end of August 2024 and I was assisted by a gentleman called Michael. From day 1 my experience with Primecars in Vereeniging was not pleasant at all. They first gave me a car with old worn out tyres, car battery was dead, almost everyday I'll have to ask strangers to jumpstart my car. After 2 months driving the car I've noticed that when I hold the brakes, it will give the noisy screaming sharp sound, I presume it might be break pads that are finished or it might be another issue, secondly the passenger front door does not lock at all. My car is not safe at all when it's parked, anyone can open the door. I've reported the matter to the sales consultant Michael. He told me that it's wear and tear, therefore I'll be liable to fix the damages of the car. How is that possible if I'm driving the car for less than 3 months, what's the dealers warranty and guarantee? He could not even answer this question after asking him on numerous occasions. Any store or shop has it's in house warranty or guarantee, Primecars in Vereeniging failed to assist me All I want is my car to be repaired fully, I want this complaint to reach the CEO of the company or elsewhere it will definitely be escalated further. I can't be paying so much for the car and yet I'm experiencing issues. My name is Amanda, your sales representative Michael he knows me very well and he has my contact details.
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